How would your company do in the reputation survey

The company I work for would be in the middle of the table. They don't really get involved in the communities they touch, and while they are doing a bit of greenwashing they could not be called environmentalists, however they are not being actively bad in these areas. They are really good employers though and give great benefits and actually seem to care about our welfare.

I think they would do better in the market if they were better in their community involvement. Sponsoring user groups and releasing some of our institutional knowledge into the market may be hard to directly link to revenue but the brand awareness it builds helps with the amount of inquiries that come our way.

Interesting topic, Matt. I work for a college, and we like to think the way we run our IT department makes us one of the top responders in our industry. It is something we strive for every single day. We've put in place many customer-friendly processes and have slowly but surely changed our corporate culture. Instead of being the most feared department on campus, our clients are now eager to call us for assistance. It has been a slow change I've watched for the last 8 years, and I think we are getting more and more respected every day. We still have a long way to go; I'd like to think it will always be a work in progress. There should always be room to grow, change, and get better.